gage.
How do you innovate coffee experience for frisky coffee lovers?
Together with the Swiss premium coffee company
Nespresso®, we created a new generation of the patented
centrifusion coffee extraction machine system to meet
the joyful lifestyle of today’s coffee lovers and reduce its
impact on the planet in the process.
Made from 35% recycled plastic, the Vertuo
Pop machine is characterised by its compact
design and a wide range of vibrant colours. This
new coffee machine represents a playful design
solution for lifestyle homes.
Designit was involved from early ideation to
design development. Within an intensive co-
creation and insights-based process,
enhancing the one-touch brewing experience,
evolving Nespresso®’s design DNA, in
particular, colours, materials and finishes to
appeal to younger customers on a global scale.
How do you innovate coffee experience for frisky coffee lovers?
Together with the Swiss premium coffee company
Nespresso®, we created a new generation of the patented
centrifusion coffee extraction machine system to meet
the joyful lifestyle of today’s coffee lovers and reduce its
impact on the planet in the process.
A long-term partnership
We have been partnering with Nespresso® for
many years. During that time, we’ve helped
Nespresso design various new coffee
machines.
Designit is constantly supporting along the
entire product design process through design
thinking, research, and creative and
collaborative methodologies. Together, we
design and innovate product features, user
interfaces and design characteristics that fit
both the Nespresso® brand principles and the
needs of existing or new customers.
Examples of visible results from this
cooperation have so far included new product
categories like the design of the Expert coffee
machine, which won gold in its category in the
2017 iF Design Award, and the user interaction
part of the Barista machine.
We can’t wait to continue our collaboration with
a strong focus on enhanced user experience
and innovative technologies in the context of
sustainability.
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